I'm a mid-40s expert in brand strategy, design and marketing—which means I've been doing this long enough to know what I'm doing, wear reading glasses, and remember when "digital" meant something and when it meant nothing.

I had a pager... It was purple.

I work where business strategy meets creative execution: finding the actual problem or opportunity, identifying the advantage, and figuring out what to do about it. [Yes... I know this sounds like BS LinkedIn jargon.]

Experience has taught me that what someone asks for and what they actually need are rarely the same thing—you might ask for an identity and need positioning, ask for a campaign and need a better product, or ask for sponsorship and need to give partners a reason to give a shit.

I'll fucking challenge you, find the thing underneath the BS, and turn it into something useful—strategy, positioning, messaging, identities, campaigns, experiences, or occasionally the uncomfortable conclusion that the original idea doesn't work. [Ask me about soap berries for your washing machine. Very awkward.]

I've also been around long enough to get damn good at buzzword crossword puzzles.
[7 letters across: "Doing something that already exists, but with an app." D-I-S-R-U-P-T. Good job, Jeff.]

Here's something different: I actually make things... with my hands.

I design. I photograph. I shoot video. I make motion graphics. I illustrate. I even make dreaded PowerPoints.
I can lead the thinking, direct the work, or get dirty and make it myself.

[Fuck you, AI. You can't hold a camera... yet]

I've applied that combination of strategy and craft across brands, products, hospitality, fashion, lifestyle and motorsports—always looking for the thing everyone else is overlooking and figuring out how to make it matter.

The work has to do something—sell, grow, differentiate, attract, simplify, entertain or create value.

Otherwise, it's not business.... time to meet at my bar... [Fun fact: I also own a bar in NYC] reach out.